Practical Assembly

Technology in service of human time.

We are exploring the frontier of applied AI as emerging capabilities become practically useful but also increasingly illustrative of the downsides of excess. We believe that AI is neither good nor bad and can be used both in service of people and in ways that conflict with their interests.

Particularly, as it becomes easy to produce a lot, we want to return human attention and free up time for what really matters: human connection, intuition, and creativity.

What we believe

Questions we ask